The Legal Market
The legal market in Brazil and worldwide is undergoing major transformations. There are approximately 100,000 minimally structured law firms in the country. The market is highly fragmented, with new small and medium-sized firms emerging daily.
Globalization and the evolution of business practices are forcing law firms to focus on management, people, branding, and technology.
To reach this new level, firms need new paradigms. The future belongs to those who adapt to this new reality. This is a business imperative.
Who We Are
Law Consulting is a strategic consultancy for law firms, focused on improving management, operations, service commercialization, partnership models, technology, market positioning, communication, and marketing.
Through our proprietary methodology, which integrates multiple disciplines, we offer multiplatform enhancement aligned with the reality of law firms.
Our goal is to prepare firms to operate in an ever-evolving and increasingly competitive market.
What We Do
Our Methodology
Law Consulting has developed the ABCD PROCESS° – AUDIT, BUSINESS, CONTENT & DESIGN – which provides a diagnosis and outlines a set of short/medium-term actions capable of establishing new standards of operation and performance with all stakeholders related to the firm.
AUDIT
Identifying the firm’s needs in all management aspects that impact client acquisition, talent attraction and retention, revenue growth, margin expansion, and the implementation of growth models.
BUSINESS
How the firm is perceived by its stakeholders. Managing the firm’s reputation.
This vision allows for strategic adjustments, creating frameworks for business approach, pricing, service expansion, and compensation policies.
CONTENT
The firm’s relevant differentiator and its ability to generate up-to-date content, distinct from legal practice but tailored to market demands and the needs of current or target clients.
DESIGN
How the firm’s activities are packaged and presented to the market, clients, and prospects.
It also relates to institutional initiatives promoted and supported by the firm.
Senior Consultants
ANDRÉ PORTO ALEGRE
A journalist specializing in law firm management, he is the creator and host of the Gesto de Gestão podcast on law firm administration. He coordinates the Continuing Education Program at ESPM Law School, serves as a board member of CONAR (Brazilian Advertising Self-Regulation Council), Communications Director at IBEJI (Brazilian Institute of Legal Studies on Infrastructure), and is a member of the Brazil Global Image initiative at the Brazilian American Chambers of Commerce. He also sits on the Advisory Board of FENALAW. He has taught Strategic Legal Management at FIA (Foundation Institute of Administration) and Branding MBA courses at IED (European Design Institute). He was a member of the OAB-SP (São Paulo Bar Association) Criminal Law Commission and a judge for the FENALAW+DNA Award in 2023 and 2024. He is the author of A Trajetória de um Publicitário Comum and co-author of Causos da Propaganda I & II, Pensadores da Liberdade, Controvérsias na Perspectiva da Comunicação Integrada, Gestão Financeira e Estratégica para Escritórios de Advocacia, and Eu, Advogado?
DANIEL BRUIN
A journalist with over 20 years of experience, he has worked at major Brazilian media outlets—such as IstoÉ, Jovem Pan, and Gazeta Mercantil—covering finance, media, and marketing. He transitioned to corporate communications in 2001, serving as Communications Director at Talent and later as a communications executive at companies like Nestlé, Santander, and Semp Toshiba. He was a partner at the consultancy Sales, Periscinotto, Guerreiro e Associados. He holds a specialization from the University of Navarra (Spain), taught journalism at Casper Líbero College, and currently lectures on crisis management and reputation in MBA and postgraduate programs. He is the author of Reputação Empresarial: Desafios e Armadilhas na Gestão da Imagem Corporativa (2024). He has served on the board of PR World Alliance and The International Communications Consultancy Organisation (ICCO) and was President of the Brazilian Association of Communication Agencies (Abracom) from 2020 to 2024. He is currently a member of its board and the Advisory Board of Harvard Business Review.
Clients Served
Amaral Lewandowski Advogados
Ambiel, Manssur, Belfiore, Gomes, Hanna Advogados
Araújo e Policastro Advogados
Araujo Recchia Santos Sociedade de Aadvogadas
Arruda Botelho Sociedade de Advogados
Ayres Britto Consultoria Jurídica e Advocacia
Barbosa, Raimundo, Gontijo e Câmara Advogados
Brajal Veiga Advogados
Brazuna, Ruschmann e Soriano Sociedade de Advogados
Campos Mello Advogados (Sócio Dr. Ricardo Caiado)
César Caputo Sociedade de Advogados
Champs Advogados Associados
Chenut Oliveira Santiago Advogados
Clayton Casal Sociedade de Advogados
Comi Advogados Associados
Comparato, Nunes, Federici & Pimentel Advogados
Corona & Bio Advogados
Da Fonte Advogados
Dal Pozzo Advogados
Deccache Advogados
DR&A Advogados
Edgard Leite Advogados Associados
Eichenberg, Lobato, Abreu & Advogados Associados
Escudero & Ziebarth Advogados
Franco Advogados
FTA Advogados
Gargaglione Costa Advogados
GMW Advogados Associados
Heloisa Estellita Direito Penal Econômico e Empresarial
Higasi, Shimada, Leal & Guimarães Advogados
Innocenti Advogados Associados
Instituto Brasileiro de Estudos Jurídicos da Infraestrutura, IBEJI (Probono)
Instituto Brasileiro de Direito e Ética Empresarial, IBDEE (Probono)
Lacerda Gama Advogados Associados
Leandra Vinholi Cintra
Longo e Costa Franco Advocacia
LTSA Advogados
Lucas de Lima e Medeiros Advogados
Machado Associados Advogados e Consultores
Machado Assis Berni & Brenner Advogados
Maciel, Makhoul & Monaco Advogados
Malheiros Filho Meggiolaro Prado
Mariz de Oliveira e Siqueira Campos Advogados
Martorelli Advogados
Mattei Franco Advocacia Ambiental
Mauro Tortorelli Advogados
Menescal e Marcel Advogados Associados
Miglioli, Bianchi, Borrozzino, Bellinatti e Scarabel Advogados
Miguel Neto Advogados
Morais Andrade Leandrini | Molina Advogados
Mundie Advogados
Oliveira & Carneiro Maia Advogados
Opice Blum, Bruno, Vainzof Advogados
Paulo Gomes Advogados Associados
Peck Advogados
Pena Carvalho Sociedade de Advogados
Penachio, Moroni Câmara, Mattos &
Fittipaldi Advogados
Peresi Rocha Sociedade de Advogados
Petri & Machado da Rosa Advocacia
Porto Lauand Advogados
Pupo Mazzieiro Advogados
Rhein Schirato Meireles Advogados
Rolim Goulart Cardoso Advogados
Rossi, Maffini, Milman & Grando Advogados
RPZ Advogados
Salomon Azzi Recrutamento Jurídico
San Juan Araujo Advogados
Sannazzaro e Hira Campos Sociedade de Advogados
Sanseverino Advogados Associados
Santoro Salomão & Bernardini Advogados
Sguarezi, Righi e Cunha Advogados Associados
Tavano Maier Advogados
Teles e Alves Advogados Associados
Virgílio | Horn + Advogados
Zanata & Calbucci Advogados
